Carlsbad residents give city record high marks in annual survey
January 10, 2012
The Carlsbad City Council heard a report Tuesday about a new survey of local residents that shows record high marks for Carlsbad’s quality of life, the job the city is doing to provide services and confidence in city government. Watch a video about the survey.
Each year, the city conducts a telephone survey of 1,000 residents to find out how they rate the city’s performance in a wide variety of areas. Because the survey participants are selected at random through a scientific process, city officials can be confident the survey responses represent the views of the entire Carlsbad population with an approximate margin of error of plus or minus 3 percentage points.
“I think what we’re seeing in this year’s survey results is an appreciation for what Carlsbad has to offer, especially given the tough economic times that have affected communities throughout the region and nationwide,” said Josh Williams, president of BW Research Partnership Inc., a Carlsbad-based professional research firm that conducted the survey.
The three areas reaching record high marks in 2011 were:
- Quality of life: 98 percent of residents feel the quality of life in Carlsbad is good or excellent, up from 96 percent in 2010.
- City services: 94 percent of residents are satisfied with the job the city is doing, up from 92 percent in 2010.
- Confidence in city government: 84 percent of residents have confidence in Carlsbad city government to make decisions that positively affect the lives of community members, up from 78 percent in 2010.
According to Williams, although all city services received good marks from residents, a few reached the hard to attain 90 percent approval rating or higher:
- Provide library services: 96 percent satisfaction
- Maintain city parks: 95 percent satisfaction
- Provide fire protection and emergency medical services: 94 percent satisfaction
- Provide trash collection services: 93 percent
- Provide law enforcement services: 92 percent satisfaction
- Provide water services: 92 percent satisfaction
- Provide sewer services: 91 percent satisfaction
“It’s important to check in with our residents to make sure we’re measuring up to their high expectations,” said City Manager Lisa Hildabrand. “This is one way we hold ourselves accountable.”
The telephone survey was conducted between Sept. 13 and Oct. 2, 2011. The survey report is available on the city’s website, www.carlsbadca.gov.
Media contacts
Kristina Ray, 760-434-2957, kristina.ray@carlsbadca.gov
Carlsbad Currents
Our bi-monthly at-a-glance resource for the latest city news, issues and events.
E-news
Related Links
Related Videos
Related Images
Latest Tweets
-
Spring/summer edition of Carlsbad Currents now online. Lots of info about new trash service http://t.co/Pu1mWUCM
-
Carlsbad part of statewide emergency exercise http://t.co/FEfNpLFo
-
Read about a very cool company that recently returned home to Carlsbad http://t.co/BaeOLII0
-
Happy Mother's Day to all those great Carlsbad moms out there!